Ellie Y Make Up approached Aimée Creative wanting a simple black and white website to really make her portfolio photos stand out on the page.
Ellie already had a substantial portfolio hosted on Flikr. She did not want to duplicate her workload and have to update her Flikr and website each time there were new photos. We therefore decided to embed Flikr slide shows into the website.
Whilst Ellie set to work organising the best of her portfolio into set albums and decided upon the order of pictures, I set about writing the copy for new website and building its basic structure.
Ellie decided that she did not want a blog and so it was even more important that her pictures were optimised for SEO. I therefore advised Ellie to look at her tags and meta data on Flikr to ensure her images were optimized. I also advised her about picmarkr.com/ which she could use to add a promotional watermark to her Flikr photos .
At the very beginning of the project I had set Ellie up with a simple blank WordPress trial site to help her decide if this was the platform for her. Rather than send an email to me with her directory information and bio/CV Ellie added the copy directly into the blank trail site. This helped her to get familiar with WordPress and feel more confident about updating these pages in the future.
To help market her work it was also suggested that Ellie followed up after key projects with an email / facebook message with a link to invite clients/colleagues to like her Facebook page. It would also advise that she would be adding them to her directory page and invite them to share a link to her site from their website. She could also use this contact as an opportunity to ask for a testimonial and invite people to consider her for any future projects that they are working on.
View website here: www.ellieymakeup.com
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Aimée Creative also designed Ellie Y Makeup’s logo and brad identity. Read more…