Following the design of a logo and brand identity for Rod and Rebecca from Darby and Darby, aimée creative was asked to design a bilingual website for their specialist financial translation service. Having already worked with them I was aware that the site needed to appeal to elite clients such as Deloitte and KMPG as well as the major banks and insurance companies of Germany.
Unlike most websites Darby and Darby were unable to showcase or share examples of their work, and instead were to reply strongly upon the written word, in particular from testimonials from elite clients. From conversations with Rod and Rebecca it was clear that one of their USP’s was their specialism, and that this held many advantages over generalist translators. To highlight the value of commissioning specialist translators quotes about the art of translation were sourced and placed alongside testimonials.
From the completed pre-project questionnaire and copy provided by Rod and Rebecca their key strengths were pulled out to design illustrated headers for each page. This created much needed visual interest on what otherwise would have been very text heavy pages, whilst avoiding the use of industry clichés such stock photos of people wearing headsets and photos of pie charts and documents. Boxes outlining the benefits of their service were also created to break up the text on the home page.
It was decided early on to have duplicate websites, one in German and one in English. These were to be navigated between using simple buttons at the top of the page.
The site itself was built using WordPress. This was because Rebecca was already familiar with the platform, and wanted the option of adding a simple blog/newsletter to the site at a later date. At the request of Rebecca and Rod the site was built in collaboration with a web developer in Germany, harnessing their strengths in setting up bilingual websites and in custom builds .The project itself was managed throughout by aimée creative who worked closely with the Darby & Darby and Tom the developer by Skype and email, pulling together a project with people, who were often, all in different countries and continents from each other.
View the live website here: www.darbyanddarby.com
Web Development – Tom Whiston
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aimée creative also designed the logo and brand identity for Darby & Darby. Read more…