Tag Archives: vintage

29 Nov

latest work – web

facebook_PR4_BVAM

Dan William and Jess Morris are well known faces on the London and Brighton antiques scene. They approached Aimée Creative in September to help them launch the Brighton Vintage and Antique Market (BVAM), at the recently refurbished Open Market near London Road.

Initially they were keen to have a website however, with the first market looming in less than three weeks and much work to do (including running their own antiques businesses) it was recommended instead to first focus all efforts on a new Facebook Page. This would enable them to use the platform to build an online audience, and use social networking to get the message out.

A strategy to provide engaging content for the page and to also increase audience size was then devised. This heavily focused on sharing information about the stall holders as they signed up to take a pitch. By posting original content (stallholder photos and information about them) and not just sharing the stall holder’s own Facebook pages or websites, this kept users from migrating away from the market’s Facebook page. It also created a Facebook page rich in content. This content could easily be migrated to a website at a later date.

As both Jess and Dan had a lot of work to do organising the event they commissioned Aimée Creative to set up and run the Facebook page for them for a month. This would set them up with a formula for sourcing and adding content to the page, and would hopefully fuel inspiration for additions to their content strategy when they were to take back ownership.

Upon talking with Lisa from the Open Market we were made aware that the Lantern Fayre would be taking place on The Level Park across from the market. Some promotion about the Fayre was used to invite people to the area for a great Sunday out. Breaking up the stall holder post were also intermittent posts sharing videos of classic songs to start the day off with, and sharable news about the Brighton area to try and expose the BAVM brand.

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Despite just three weeks to launch the event proved a huge success for BVAM, with crowds of shopper’s from beginning to end. Stallholders were keen to comment how helpful BVAM had been in marketing both the event and promoting their stalls online – this helped build trust in the new event and secure bookings for subsequent shows.

On the day of the first market the BVAM Facebook had over 200 likes, multiple post shares and a number of lovely reviews about the first market were left on the page. Since handing over the Facebook page Jess and Dan have done a great job keeping up momentum and audience engagement and by February 2015 had just under 900 likes!

> Related projects

Aimée Creative also worked on the branding for Brighton Vintage and Antiques Market Read more…

Banner_BVAM

> Related projects

Aimée Creative designed posters and flyers for Brighton Vintage and Antiques Market, together with adverts and press releases for the local and trade press Read more…

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29 Oct

latest work – print

Poster_Flyers_BVAM

Dan William and Jess Morris are well known faces on the London and Brighton antiques scene. They approached Aimée Creative to help them launch the Brighton Vintage and Antique Market (BVAM), at the recently refurbished Open Market near London Road.

The decision was made to hold the market on the 1st Sunday of each month. This would provide both a memorable date and avoid the end of month ‘empty wallet’ syndrome. Having decided this, this then gave us just three weeks to promote and launch the very first market.

The first stage was to design the logo and visual identity. This also included a bespoke illustration to demonstrate the array of items that one might expect to find at the new market.

Banner_BVAM

We then needed to quickly get the word out around Brighton and Sussex. Postcards and A3 posters were designed and distributed around cafes, bars, antique shops and around the Open Market. As the event was brand new there was no photography available and so a vintage photo of the Open Market was hunted down. This photo drew attention to the location and gave an historic feel, in keeping with the brand. Together with the bespoke illustration these provided a much needed visual interest to the promotional materials and clearly conveyed what the market had to offer.

Jess and Dan also actively promoted the event at the Open Market in the Saturday’s leading up to the first BVAM. This was particularly important as the Open Market was known for being closed on a Sunday, and so work needed to be done to spread the word that it would be open. It also gave opportunity to introduce themselves to potential stall holders who might be interested in taking a pitch at BVAM.

Adverts were also designed for the trade and local press. A series of short and full length press releases were written and circulated in the run up to the events in 2014, for publication online and in printed press. Social media and online marketing also played a great part in promoting the event.

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Due to the established reputation of Jess and Dan and due to the surrounding publicity and online promotion, the first market was a huge success with crowds of shoppers passing through from morning to close.

After the success of the initial launch and publicity, a proposal for creating seasonal posters and flyers for 2015 was presented. These would display 3 months worth of dates, and reiterate the frequency of the market. They would also make publicity more economical, by reducing both design and print cost, leaving budget for other forms of promotion. Having different colours for each season would provide a visual ‘eye catching’ change between each poster/flyer edition, to help them stand out.

Seasons Concept_BVAM

> Related projects

Aimée Creative also worked on the branding for Brighton Vintage and Antiques Market Read more…

Banner_BVAM

 

> Related projects

Aimée Creative set up the Brighton Vintage and Antiques Market with an online presence and ran a 3 week content marketing strategy, resulting in over 200 likes on the day of the very first event.  Read more…

facebook_PR3_BVAM