Tag Archives: Facebook

29 Nov

latest work – web

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Dan William and Jess Morris are well known faces on the London and Brighton antiques scene. They approached Aimée Creative in September to help them launch the Brighton Vintage and Antique Market (BVAM), at the recently refurbished Open Market near London Road.

Initially they were keen to have a website however, with the first market looming in less than three weeks and much work to do (including running their own antiques businesses) it was recommended instead to first focus all efforts on a new Facebook Page. This would enable them to use the platform to build an online audience, and use social networking to get the message out.

A strategy to provide engaging content for the page and to also increase audience size was then devised. This heavily focused on sharing information about the stall holders as they signed up to take a pitch. By posting original content (stallholder photos and information about them) and not just sharing the stall holder’s own Facebook pages or websites, this kept users from migrating away from the market’s Facebook page. It also created a Facebook page rich in content. This content could easily be migrated to a website at a later date.

As both Jess and Dan had a lot of work to do organising the event they commissioned Aimée Creative to set up and run the Facebook page for them for a month. This would set them up with a formula for sourcing and adding content to the page, and would hopefully fuel inspiration for additions to their content strategy when they were to take back ownership.

Upon talking with Lisa from the Open Market we were made aware that the Lantern Fayre would be taking place on The Level Park across from the market. Some promotion about the Fayre was used to invite people to the area for a great Sunday out. Breaking up the stall holder post were also intermittent posts sharing videos of classic songs to start the day off with, and sharable news about the Brighton area to try and expose the BAVM brand.

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Despite just three weeks to launch the event proved a huge success for BVAM, with crowds of shopper’s from beginning to end. Stallholders were keen to comment how helpful BVAM had been in marketing both the event and promoting their stalls online – this helped build trust in the new event and secure bookings for subsequent shows.

On the day of the first market the BVAM Facebook had over 200 likes, multiple post shares and a number of lovely reviews about the first market were left on the page. Since handing over the Facebook page Jess and Dan have done a great job keeping up momentum and audience engagement and by February 2015 had just under 900 likes!

> Related projects

Aimée Creative also worked on the branding for Brighton Vintage and Antiques Market Read more…

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> Related projects

Aimée Creative designed posters and flyers for Brighton Vintage and Antiques Market, together with adverts and press releases for the local and trade press Read more…

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18 Feb

past work – web

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Maria at Simply Mai Tai makes beautiful custom baby slings. Each sling is hand made in your choice of fabrics, and can be hand embroidered by Maria too. She wanted a Facebook cover image that conveyed how bespoke and one-of-a kind her products were – and to convey the message that she made these herself.

It was when Maria shared a new cover image on Facebook that she had just commissioned from a professional (always check out a designers portfolio when picking your designer, the designer in question had used a lot of clip art and that was not what Maria was looking for). She was not convinced or happy that the design represented her business and so she asked for my assistance.

I was able to take photos of her slings off her website and crop into them to create fabric swatches. A good selection of designs were picked to convey the vast choice of fabrics, and all pulled together to create a quilt effect background.

I thought it was also important to have the actual product clearly shown on the cover image too and so a neutral image was picked that showed the workings of the sling.

Maria already had a lovely logo but a stitch effect was placed around its edge, and make it look like it was ‘sewn onto’ the quilt patchwork. Lastly Maria wanted a fun cartoon type illustration of herself sewing as her profile picture. Photos from Maria’s Facebook profile provided reference for a simple black and white illustration.

Maria was really pleased with the finished result. She felt it captured the essence of her brand and product perfectly, as did many of her friends and customers.

https://www.facebook.com/SimplyMeiTai

10 Oct

past projects – web

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Nigel Huddelston is a Learning Consultant, a Science teacher, a workshop leader and therapist/coach. Nigel approached me in early 2013 to help him work on his marketing strategy, branding and communications for his venture ‘Synthesis Learning’, This lead to the design of a logo and a complete visual identity for his brand, together with poster templates for his group workshops. The work also lead onto a rebrand and adaption of his existing WordPress website in order to support a new social media and communications strategy, targeted at Mother’s and their teenagers, but also at schools and local authorities.

Nigel’s current site was rich with written content but short of images or graphics that would reflect his target audience. Until a photo shoot could be arranged, stock images were carefully sourced to compliment the new visual identity, whilst also representing some of the situations that Nigel could support with.

Some preliminary work was also carried out to the copy in order to condense it and adapt any pages that appeared too text heavy or academic. Bullet points, tabs, subtitles and headers were also used to aid page navigation and to help signpost the user through the site.

A few of Nigel’s essays were adapted to create a new formula for some ‘agony aunt’ style blog posts with summary conclusions and top tips. Text was extracted from the post to  create a colourful quotation that would both add visual interest to the page to help direct the user to relevant information:

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Thanks to an email subscription on the site, new posts would automatically be delivered direct to subscribers and would also be shared on his new Facebook page alongside stories that Nigel would create that would be partly inspired by real clients (anonymous).  This formed part of a suggested initial inbound marketing strategy that would provide sharable tools and build an online community interested in teenage mental health and exam pressures. Other original content would include custom quirky cartoons, together with photos and thoughts for the day from Nigel. Nigel was also encouraged to find and follow pages that might provide sharable content that would be beneficial to his followers, plus a series of online activities to help expose his brand to his target audience.

In addition to social networks, it was recommended that offline networking could also be used to build connections and trust in the brand. A free monthly coffee shop meet-up for parents could provide those curious about Nigel’s work the opportunity to informally meet Nigel and other parents, and could provide him with inspiration for further blog posts and workshops.

View the live website here: www.synthesislearning.com

> Related project

aimée creative also designed the logo/ visual identity, workshop posters and business cards for Synthesis Learning. Read more…

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