Dan William and Jess Morris are well known faces on the London and Brighton antiques scene. They approached Aimée Creative to help them launch the Brighton Vintage and Antique Market (BVAM), at the recently refurbished Open Market near London Road.
The decision was made to hold the market on the 1st Sunday of each month. This would provide both a memorable date and avoid the end of month ‘empty wallet’ syndrome. Having decided this, this then gave us just three weeks to promote and launch the very first market.
We then needed to quickly get the word out around Brighton and Sussex. Postcards and A3 posters were designed and distributed around cafes, bars, antique shops and around the Open Market. As the event was brand new there was no photography available and so a vintage photo of the Open Market was hunted down. This photo drew attention to the location and gave an historic feel, in keeping with the brand. Together with the bespoke illustration these provided a much needed visual interest to the promotional materials and clearly conveyed what the market had to offer.
Jess and Dan also actively promoted the event at the Open Market in the Saturday’s leading up to the first BVAM. This was particularly important as the Open Market was known for being closed on a Sunday, and so work needed to be done to spread the word that it would be open. It also gave opportunity to introduce themselves to potential stall holders who might be interested in taking a pitch at BVAM.
Adverts were also designed for the trade and local press. A series of short and full length press releases were written and circulated in the run up to the events in 2014, for publication online and in printed press. Social media and online marketing also played a great part in promoting the event.
Due to the established reputation of Jess and Dan and due to the surrounding publicity and online promotion, the first market was a huge success with crowds of shoppers passing through from morning to close.
After the success of the initial launch and publicity, a proposal for creating seasonal posters and flyers for 2015 was presented. These would display 3 months worth of dates, and reiterate the frequency of the market. They would also make publicity more economical, by reducing both design and print cost, leaving budget for other forms of promotion. Having different colours for each season would provide a visual ‘eye catching’ change between each poster/flyer edition, to help them stand out.
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Aimée Creative also worked on the branding for Brighton Vintage and Antiques Market Read more…
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Aimée Creative set up the Brighton Vintage and Antiques Market with an online presence and ran a 3 week content marketing strategy, resulting in over 200 likes on the day of the very first event. Read more…